Tuesday, 10 February 2004

Sad Ad

Clive Summerfield @ Tuesday, February 10, 2004
Just saw that Peugeot 206 advert on TV. The one where the Indian lad covets a 206, but can't afford one. So instead he bashes some old Hindustan into a semblance of his object of desire. First few times I saw it, I thought it was great.



But then I thought about it a bit more, and its actually quite a damning comment on globalisation, or what should more accurately be called Corporate Colonialism. It basically says that we've successfully exported our desires and aspirations to a nation that can't as yet support them. And with the wave of outsourcing spreading east to China, is most likely giving them a brief glimpse of a false dawn.

I'm all for supporting developing nations, but outsourcing our corporate culture and attitudes is not the way.

This is a theme I'll come back to.

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