Just saw that Peugeot 206 advert on TV. The one where the Indian lad covets a 206, but can't afford one. So instead he bashes some old Hindustan into a semblance of his object of desire. First few times I saw it, I thought it was great.
But then I thought about it a bit more, and its actually quite a damning comment on globalisation, or what should more accurately be called Corporate Colonialism. It basically says that we've successfully exported our desires and aspirations to a nation that can't as yet support them. And with the wave of outsourcing spreading east to China, is most likely giving them a brief glimpse of a false dawn.
I'm all for supporting developing nations, but outsourcing our corporate culture and attitudes is not the way.
This is a theme I'll come back to.
Tuesday, 10 February 2004
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Although the Peugeot 206 commercial initially seems amusing, it actually draws attention to more serious problems with globalization and cultural influence. It emphasizes how corporate colonialism spreads ambitions that many places cannot yet completely satisfy by depicting a young man reconstructing an old car to resemble a Western model. This illustrates the expanding influence of consumerism fueled by multinational firms. Similar to this, students frequently want assignment editing help in the classroom to polish their work and guarantee clarity while addressing challenging topics like globalization. Both demonstrate the value of critical thinking that goes beyond aesthetics.